     Shin Joho Center is a research organization authorized by the Japanese government in 1972, specializing in opinion polls and marketing research.

     The network of 15 major branch offices throughout Japan, with 45 highly experienced staff and a fieldwork force of 758 interviewers, provides the top-quality opinion, marketing and media researches at the highest level of competence.

     We are the most accomplished and knowledgeable practitioners in data collection, processing and analysis, as well as for accurate investigation today.   With long years of experience in various research projects, we have developed capabilities of understanding and defining research problems in any social and economic context.   Our policy is to seek creative and individual treatment for each research problem, through all stages from planning of surveys to data collection processing, analysis, and to presentation of actionable results and findings for important decision-making.   Shin Joho Center has implemented any types of research/survey projects in its years of services to private enterprises, academic institutes, and central/local governments in Japan.

     Broadly grouped, the main projects implemented so far are listed in the table below.

Public Opinion Research	Pre-Election Surveys Current Affairs Research
Social Research	Urban Planning Studies Program Evaluations Educational Research
Consumer Market Research	Product Concept Development Consumer Attitude and Image Market Segmentation Studies Consumer Needs Research Product Acceptability Studies Package Acceptability Studies Extended In-Home Use Testing Advertising Effectiveness Pre- and Post-Testing Advertisements
Official Statistics	Household Expenditure Survey Consumer Behavior Survey

In full compliance with the increased public concerns about privacy, Shin Joho has been working hard to protect privacy in the most respectful way. Not only do we operate our business in strict adherence to our privacy policy and "Privacy Mark" regulations, all employees are subject to Shin Joho's very own "PMS" (Privacy Management System) and are highly encouraged to be qualified as Expert in Privacy Protection. Confidentiality is equally acknowledged and implemented into business duties by all employees and throughout the office space.

FOR FURTHER INFORMATION, CONTACT:
     Katsutaka Fukawa
     Manager
     Shin Joho Center, Inc.
     IS Bldg. 4F, Ebisu 1-13-6, Shibuya-ku, Tokyo (150-0013), Japan
     Phone: ＋81-3-3473-5231
     Fax: +81-3-3473-5353
     E-mail: shinjoho@sjc.or.jp